![]() But what if you don’t have direct inroads to anyone on your target list? The early stages of your outreach may be focused on connecting with people-usually investors or other founders-who can introduce you to an investor on your target list. Once you’ve assembled your target list of investors and created a concise, compelling pitch deck, you’re ready to start connecting with investors in order to get a meeting. There is a lot to think about during this stage of outreach, like, how do you get introduced to VCs? What kinds of emails are appropriate to send? Once you’ve connected to an investor on your target list, should you email your pitch? How do you get invited to pitch in person? Is that how it works? How do you schedule meetings? When should you schedule them for? And that needling question that will follow you no matter how far you get: What if no one says yes? In this section, we’ll cover all of these questions and more. The tools and knowledge we share will also be useful far beyond reaching out to investors, as they are the same tools and knowledge you will use to find great talent to join your team and customers to buy-and love-what you’re selling. This is about getting meetings in a manner that sets you up to succeed. important The material we lay out here isn’t just about getting meetings with investors. ![]() You’ve done your research and created a list of investors who you think would be interested in investing and whom you’re interested in working with. You’ve mastered the differences between priced rounds, safes, and convertible notes. ![]() You know how much money you need to operate your company for the next 12–24 months. You understand the risks of venture capital and get why the incentives behind venture capital matter.
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